Our Story

The Heart Behind Trulane 💙

Every brand has a story. Ours begins not with soap, but with love.

Trulane is named in loving memory of Truitt Lane, our precious grandson who left us far too soon in the summer of 2012 at just 22 months old. His life, though brief, was filled with joy and left an imprint on our hearts that will never fade.

Truitt Lane loved bath time. It's a simple memory, but one that stays with us. Today, every handcrafted soap and skincare product we make at Trulane is a quiet tribute to him — and to the everyday moments that matter most.

We chose to carry his name forward — combining Truitt and Lane into Trulane — as a way to keep his memory alive in the forefront of our family's mind every single day. In every product we craft, in every order we send, and in every customer we serve, Truitt Lane is with us.

It is our hope that when you bring a Trulane product into your home, you feel the love and intention that goes into everything we make. Because for us, this is more than a business — it is a labor of love, dedicated to a little boy who changed our lives forever.

Thank you for being a part of our story.